HomeNewsAppoinment/ResignsSindhu and Michelle Li as ambassadors for IOC’s ‘Believe in Sport’ campaign

Sindhu and Michelle Li as ambassadors for IOC’s ‘Believe in Sport’ campaign

Sindhu and Michelle Li as ambassadors for IOC’s ‘Believe in Sport’ campaign

The Badminton World Federation (BWF) has selected India’s shuttler PV Sindhu and Canada’s Michelle Li as athlete ambassadors for the International Olympic Committee’s (IOC) ‘Believe in Sport’ campaign. the main purpose of ‘Believe in Sport’ campaign is to prevent competition manipulation.

‘Believe in Sport’ campaign

  • ‘Believe in Sport’ campaign was begun by International Olympic Committee (IOC) in 2018.
  • it creates awareness among athletes, coaches, and officials of the threat of competition manipulation.

About International Olympic Committee –

Headquarters: Lausanne, Switzerland
President: Thomas Bach
Founded: 23 June 1894, Paris, France
Founders: Pierre de Coubertin, Demetrios Vikelas

About Badminton World Federation –

Headquarters: Kuala Lumpur, Malaysia
President: Poul-Erik Høyer Larsen
Founded: 5 July 1934

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