HDFC Bank launched programme for Bharat – HDFC Bank launched its retail banking programme called ‘Vishesh’ for customers in semi-urban and rural geographies to onboard around 1 lakh new customers. The bank will set up more branches and launch customised, tailor-made products and financial solutions for this market segment.
- HDFC Bank has planned to add 675 branches in semi-urban and rural geographies in FY24 to take the total number to nearly 5,000.
- HDFC Bank started a ‘Classic’ programme for HNI or the top layer of customers where it has a customer base of 9,00,000, of which 3,00,000 are in semi-urban and rural locations.
- These customers will be hived off under the ‘Vishesh’ programme to increase focus on and grow this market segment.
Features of the Vishesh programme
- Dedicated personal banker
- Facility extendable to 8 family members
- Up to 50% discount on processing fees in gold loan and 50% waiver on valuation (once a year).
- There will be up to 50% off on processing fees on construction equipment, tractors, personal, business, auto and two-wheeler loans.
HDFC Bank
- Founded: August 1994, Mumbai
- Headquarters: Mumbai
- Chairman – Atanu Chakraborty
- CEO – Sashidhar Jagdishan
Also Read – Border Haat between India and Bangladesh inaugurated at Bholaganj in Sylhet
Also Read – GetVantage secures NBFC licence