SBI General Insurance & Gupshup Launches Insurance Buying Facility via WhatsApp – SBI General Insurance has launched a new insurance policy, renew an existing one, intimate claims and more, through WhatsApp. Customers can purchase insurance from SBI General by sending a ‘Hi’ and Gupshup’s chatbot will guide users through a simple and secure buying process, and help them complete the purchase within the WhatsApp chat thread.
- WhatsApp chatbot will allow users for deeper insights into customer journeys and possibilities of advanced personalisation across crucial customer touchpoints.
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