Navigating the New Normal campaign
- The NITI Aayog has commenced a behaviour change campaign named as “Navigating the New Normal” in the collaboration of Bill and Melinda Gates Foundation (BMGF), Ashoka University, Centre for Social and Behavioural Change (CSBC), and the Ministry of Health, and Ministry of Women & Child Development.
Campaign “Navigating the New Normal” is having 2 parts:
1st : web portal
2nd is : media campaign
- Web portal seeks to boost public participations and encourage people to practise Covid-safe behaviours.
- This COVID-19 unlock phase highlights four key behaviours they are :
1. mask-wearing
2. Keep social distancing
3. hand hygiene
4. Do’not spitting in public Places
About Bill and Melinda Gates Foundation (BMGF) –
Co-Chair– Bill Gates & Melinda Gates
Headquarters– Washington DC
About NITI Aayog –
Formed – 1 January 2015
Headquarters – New Delhi
Chairperson – Narendra Modi