On 16th July 2020, Social Media Legend Instagram has started off shopping feature that will enable users to discover and make purchases options on its platform. users will be able to pay via Facebook’s payment app.
Instagram shared a statement among public that highlights : Instagram is introducing Instagram Shop, a new destination in Explore that makes it easier to shop from brands and creators,”
Shop option will enable users to get personalised recommendations and can buy products from different brands and preview exclusive launches
Along with it, integrated Facebook Pay feature will be available soon in USA. Facebook pay is to offer extra security in the form of unique PIN or an option to use device biometrics, such as Touch or Face ID.