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Sachin Tendulkar as ‘smile ambassador’ for Maharashtra govt

Sachin Tendulkar as ‘smile ambassador’ for Maharashtra govt – The Eknath Shinde-led Shiv Sena-Bharatiya Janata Party government has roped cricket great Sachin Tendulkar as Maharashtra’s ‘Smile Ambassador’ under the state’s ‘Swachh Mukh Abhiyan’. the Swachh Mukh Abhiyan aims to raise awareness about oral health and hygiene across the state.

Sachin Tendulkar will be the face of the state medical education and drug department’s Swachh Mukh Abhiyan (SMA) and offered his association free of cost, and for the entire duration the government wishes to run the programme. He will be the campaign’s brand ambassador for the next five years.

‘Swachh Mukh Abhiyan’

  • The SMA campaign aims to promote oral hygiene and educate citizens about the importance of good oral hygiene by spreading awareness about the same.
  • The Swachh Mukh Abhiyan mission will help in preventing and controlling oral diseases by increasing oral health literacy.
  • The primary objective of the mission is to promote healthy oral hygiene practices among the deprived section of society.

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