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PM Modi launches Catch the Rain campaign

PM Modi launches Catch the Rain campaign

ON 22 March 2021, PM Narendra Modi launched the ‘Jal Shakti Abhiyan: Catch the Rain’ campaign. he begins this campaign on the occasion of World Water Day for conserving water.

  • The ‘Catch the Rain’ campaign will run between 22nd March and 30 November 2021 and is to be implemented across the country, in both rural and urban areas.

Purpose

  • its purposes to make water conservation at the grass-root level via people’s participation and drive stakeholders to construct rainwater harvesting structures suitable to the climatic conditions and subsoil strata so that the proper storage of rainwater could be ensured.

PM Modi launches ‘Catch the Rain’ campaign

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