L&T Finance Ltd. (LTF), one of India’s leading Non-Banking Financial Companies (NBFCs), has elected Indian cricketer Jasprit Bumrah as its brand ambassador. The partnership will strengthen LTF’s brand presence across the country and connect it with a diverse customer base.
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L&T Finance Ltd.
L&T Finance Ltd. (LTF) is a well-established NBFC. It offers a wide range of financial products and services to both urban and rural customers. It is famous for its leadership in Rural Business Finance, Farm Equipment Finance, and Two-wheeler Finance.
Role of Jasprit Bumrah in LTF’s Brand Campaigns
Jasprit Bumrah will help L & T Finance in LTF’s Above The Line (ATL) and Below The Line (BTL) marketing campaigns. These campaigns aim to promote LTF’s diverse financial products and services. He will also create brand awareness to drive customer engagement.
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